From R595 to R60: Boity heavily attacked over the fall of her perfume business

Popular Mzansi rapper, reality TV star, presenter, actress, and businesswoman Boity Thulo has responded after a shocking price drop on her perfume line.The Wuz Dat? hitmaker addressed questions regarding her failed business after gossip blog MaphephaNdaba revealed that her Boity Pink Sapphire Eau de parfum now retails for R60 from a whopping R595.The fragrance line was launched in 2020 in collaboration with Halo Heritage. At the time, a 100ml bottle retailed for about R1 495.Responding on Instagram, Boity admitted that the business did not go as she had hoped.

“The business failed. Very disappointing. Life happened. But we try again and keep moving forward,” she wrote.After launching her perfume line, Boity launched her haircare range in the same year.

According to The StartUp Mag, she said at the time: “Now more than ever, black African women have started embracing their natural hair. But it didn’t come without struggle. Falling in love with our natural hair is a journey for many black women. Being a brand designed for powerful, modern African queens, a collaboration with Halo Heritage just felt like a natural fit.”


The business magnate also owns a range of alcoholic and non-alcoholic sparkling fruit beverages called BT Signature, which she launched in 2021.
In addition, she has a pharmaceutical company called Human Limitless, which was launched in 2018. The company, which describes itself as “a pharmaceutical company of the future” produces body-toning weight-loss pills called Boity Toning Support.
According to SowetanLIVE, three weeks after Human Limitless was launched, Boity’s business partner Legend Manqele resigned. He cited “a glitch in communication and how the business should run” as his reasons for leaving.

“I don’t agree with certain business behaviour. A business is a business and people must be put in place in the sense that there are certain duties to carry out,” he said.

In response at the time, Boity said in a statement: “Mr Manqele fails to mention that he committed to working with us knowing quite well that he had too much on his plate to begin with.

“We did not feel that he was fully committed to the project. We thank him for his contribution in the four months he worked with us and we wish him well in his endeavours.

“Business may be the driver of many things but respect for the individual is imperative. Objectivity is the ethos of driving sustainable, lucrative and vibrant business.”